I’m Feeling Lucky: The Confessions of Google Employee Number 59, by Douglas Edwards (2011)

Genre: Adult Nonfiction
Interest Level: Adult
I'm Feeling LuckyDouglas Edwards joined Google’s marketing department in 1999 and stayed for six years, during what might be termed the explosive growth years. A former journalist, he brings a lively writing style to the story of Google and its leaders. He tackles topics roughly chronologically, but brings each topic to a close before moving to the next, making it easier to follow than it would be purely chronologically. He demonstrates over and over again the challenge of working in an environment where sometimes decisions are data-driven and other times quite arbitrary. As a former journalist myself, I sympathized with his struggle to gain and maintain credibility and authority in such a bizarre corporate environment. Reading about the power struggles and philosophical battles, one marvels at the company’s combination of luck and chutzpah, always driven by the conviction that delivering great search results is paramount and that it could be successfully channelled into making money. More of an insider’s view than the critical study offered by Auletta’s Googled: The End of the World As We Know It, I found this entertaining, absorbing and illuminating. My new catchword? Process.
More discussion and reviews of this book: http://www.goodreads.com/book/show/9871673-i-m-feeling-lucky


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